在过去25多年里，Mike Boysen 一直为《财富50强》企业推动数字化转型与CRM战略。然而，他反复观察到一个现象：企业往往为错误的问题构建了“非常优秀”的解决方案，这促使他持续追问“为什么”。
从一名技术战略专家转型为“创新工程师”后，Mike 将关注重点转向 CRM 与 Jobs-to-be-Done（JTBD）理论的交叉领域。如今，他通过一种资本高效且具备数学严谨性的创新方法，帮助企业跳出表层症状与渐进式改良的局限。
借助第一性原理思维与实物期权分析（Real Options Analysis），Mike 为企业管理者提供精准的“蓝图”，以真正理解客户的需求——从而在降低增长风险的同时，更快速、低成本且更具可预测性地验证新的市场机会。
欢迎订阅 Mike Boysen 在 Substack 上的专栏：https://substack.com/@jobstobedone
For over 25 years, Mike Boysen has driven digital transformation and CRM strategy for Fortune 50 enterprises, but a recurring pattern of companies building brilliant solutions for the wrong problems sparked a relentless search for “why”.
Transitioning from a technology strategist to an Innovation Engineer, Mike shifted his focus to the intersection of CRM and Jobs-to-be-Done (JTBD) theory. Today, he helps organizations bypass surface-level symptoms and incrementalism by employing a capital-efficient, mathematically rigorous approach to innovation.
By utilizing first principles thinking and Real Options Analysis, Mike provides leaders with the precise blueprints needed to understand exactly what customers want—allowing them to de-risk growth and validate new market opportunities quickly, inexpensively, and predictably.
Welcome to follow Mike Boysen on Substack：https://substack.com/@jobstobedone